diypublicity

Are You Ready for Your Close-Up? The Importance of Good Photography and Public Relations

One of the most easily overlooked tasks with my small business public relations clients is the importance of really great photography. While you’ll need some fantastic shots for your Web site, I’m only going to address photos as it relates to public rela... Read >

DIY PR: Making Media List Magic

I recently met with a small business public relations client and she told me she didn’t know what a media list was when she first started her business. So glad she mentioned this…an easy way to start this week’s post… What is a media list? A media lis... Read >

The TWO things you are cuckoo C-R-A-Z-Y not to do to your press release

Press releases are a useful tool for small business public relations clients to share news about a product or service in a central document. However, these days a press release isn’t only reserved for the media. It’s also for your customers. In fact, a... Read >

Don’t Hate Me Because…I’m a PR Person

In my first public relations job after college, I was fortunate to work in a media relations department at a large agency where I spent three years honing my PR skills and pitching media. I learned some very valuable lessons during this time that have h... Read >

Small Business Public Relations: Outstanding Pitch Notes. Right here! Right now!

I’d like to throw out a question to my small business public relations friends. Imagine Friend A sends you a short and straightforward email about getting together for dinner. At the same time, Friend B sends you a long, three paragraph lengthy email al... Read >